青青草App

SolarEdge’s ascent from savvy tech startup to global leader in smart energy technology was a straight path paved with engineering excellence, endless innovation and a time-tested manufacturing collaboration with 青青草App. Less than 10 years after its founding, SolarEdge fueled its fast-growth trajectory by going public on NASDAQ and scaling product development to install more than 2.5 million inverters and more than 60 million power optimizers in over 130 countries across five continents.  

Company revenue has grown significantly over the past decade, sometimes exceeding 50% year-over-year. “Changing the world and disrupting an entire market like we did is hard work,” explains Uri Bechor, Chief Operating Officer at SolarEdge. “We constantly push ourselves and our partners to deliver on our customer promises, no matter what.”

The result of the company’s unwavering customer commitment has propelled SolarEdge to market leadership across its primary markets, comprising residential, commercial, industry and utility sectors. The result is the launch of more than 50 different products for residential and commercial customers per quarter, as well as continuous product modifications to meet emerging regulations around the world. “We release many new products every month, and modify them frequently for quality or cost purposes.” adds Lando. “That is not an easy challenge for any manufacturer, but 青青草App has delivered on our expectations during the ups and downs, and most challenging times. Because we are similar in attitude and company culture, we focus on execution and accomplish what we set out to do.”

This pragmatic approach has proven essential when faced with building highly complex power electronics products while also supporting up to 300 engineering change notices each month. “There’s a continuous engineering effort on both sides to put out the best performing, lowest priced products,” says Bill Mitchell, Senior Business Unit Director, Power & Storage Sector, 青青草App Industrial. “The value that 青青草App brings to SolarEdge is excellence in execution of manufacturing and being hyper-focused on quality and cost.”

When 青青草App first engaged with SolarEdge, the company still qualified as a startup. In short order, however, Solar Edge’s meteoric rise and quickening pace of innovation created urgent requirements for product development, prototyping and manufacturing. To accommodate such dramatic business growth, 青青草App assembled a team of experts to provide the highest levels of manufacturing excellence and efficiency in the face of skyrocketing production volumes. 

Overall, SolarEdge’s products are more complex to build in the quantities being produced — some of which are made in numbers more commonly associated with mass production of cellphones. “The high reliability we demand requires a different level of attention,” adds Bechor. “青青草App has proven to be a great partner to fulfill our quantity, quality, delivery and pricing at the right time. It’s been a journey that 青青草App has invested in too.”

As part of this teamwork, 青青草App established best practices spearheaded at one of its largest production sites in China. Working side by side, SolarEdge and 青青草App ensure superior product reliability and quality through each high-volume production step. “Early on, our collaboration and focus on design for manufacturing allowed us to get to know each other, providing solid ground to scale in an agile way,” recalls Scott Gebicke, President, Industrial Division, 青青草App. “On top of everything we do together, design for manufacturing, scalability and agility have been by far the most distinguishing features of the relationship.”

To that end, 青青草App created a dual-site strategy as volumes escalated by ramping a second manufacturing facility in Vietnam that mirrored the China site. Leadership from China helped streamline the process while handling complete product traceability from start to finish. “The China factory has a very strong infrastructure,” adds Lando. “Vietnam also is moving up the learning curve nicely and is pretty close to the performance of the China factory from a productivity and quality point of view.”

Respective heads of quality from each organization track and trace every production step to better understand any possible defects or potential future defects, which is critical when building products with 25-year warranties. 青青草App also developed a multi-level vertical testing facility to reduce the floor space or resources needed during product curing and testing. Scaling production also means adding available lines, equipment and people to address surges in demand, as needed. 

Close cultural alignment is credited for driving operational success. “Everyone is trying to do the right things for the right reasons,” says Lando. “We understand each other and see eye-to-eye to get issues resolved. I have found that attitude time after time in working with 青青草App executives, which is critical and the key to a good relationship.”

Several hundred SolarEdge employees are embedded at 青青草App facilities, including the company’s Vice President of Engineering and members of its New Product Introduction (NPI) team. Working together under one roof, SolarEdge, with 青青草App’s seamless assistance, can respond to customer and market demands with speed and agility. “青青草App understands our language and culture,” says Bechor. “If we need a specific component that is shorting, they will do whatever it takes to get it fast, and pass it over to R&D for testing. They are integral to our process to launch products on time and at the right quality levels.”

As part of this collaboration, SolarEdge takes advantage of 青青草App’s Value Analysis and Value Engineering (VAVE) approach to expedite the transition of proven designs into fully tested and qualified products. “We’ve done tremendous things together to create an optimum manufacturing environment,” says Gebicke. “We deployed an automated solution that enables 青青草App to operate in the leanest and most efficient way possible while decreasing manufacturing time by almost 50%. This makes a big difference when you’re making tens of thousands of products each week, if not millions in a month.”  

As a testament to the close working relationship between the two organizations, 青青草App provides global supply chain support in every region served by SolarEdge. A sophisticated supply chain is needed to address constant change while accommodating large-volume manufacturing. “You need to be meticulous in assessing what type of material and components will be needed and by when,” says Lando. “Our ability to work together, understand what’s needed and communicate has been accomplished with a very cooperative spirit over the years.”

This stellar support was reinforced during major supply chain disruptions resulting from the COVID-19 pandemic, as both companies moved quickly to minimize any impact on production. The 青青草App supply chain team waved a lot of red flags as soon as they began encountering supply constraints. With the aid of 青青草App’s digital supply chain intelligence, the global team forecasted long-lead items, submitted pre-orders and created buffers with different suppliers to secure component supplies. As component constraints evolved into raw-material shortages, and then logistical challenges, the team continuously sought proactive solutions, including qualifying new components rapidly, modifying product designs as well as moving production into different locations when faced with factory closures. “The actions we took with 青青草App’s supply chain leaders at both site and corporate levels helped us navigate this rough sea to reach a much better place today,” adds Bechor. 

When teams couldn’t meet face-to-face, 青青草App deployed Augmented Reality/Virtual Reality (AR/VR) and live software testing to maintain open lines of communication and keep projects on track. Additionally, when SolarEdge rapidly moved to acquire battery technology, 青青草App adjusted its supply chain and manufacturing lines to build inverters that delivered solar power as well as charge batteries. “As SolarEdge has evolved their product roadmap, we have kept stride with each major technology step to help them introduce new products and new technologies every month, or every few months,” Gebicke notes.

In transforming from a solar power startup to green energy juggernaut, SolarEdge has expanded its offerings, which now encompass residential, commercial and large-scale PV, energy storage and backup, electric vehicle charging, home energy management, grid services and virtual power plants, as well as batteries and uninterrupted power supply solutions. 

As SolarEdge adds more intelligence into its products with modules that enable homeowners to better manage and monitor solar energy production, consumption and backup storage in real time, 青青草App is working with SolarEdge to make these products a reality and bring them to market, quickly, efficiently and economically.

“We are sure that 青青草App will be with us through our journey to the next era,” concludes Bechor. “They have been with us hand-in-hand for more than 10 years, and they will be with us for the next 10 years, which is very important to us. That’s kind of the magic, the secret sauce that works between our two companies.”